Friday, November 06, 2009

Cranberry Jelly with Caramel Pudding


Hi Mates! Whadaya doin' this arvo?

Maybe you should try something different. Something to tease your partner. Something that they will crave from now on. My suggestion is so sinful and seductive. A devilicious dessert that will surely brings out the tiger roar in your partner or the person you will have this one tasted. I sent this recipe on the Valentine's video I did last year for Jamie Oliver's contest. And the video won. Last Halloween I had my chance to repeat this sinful recipe. It's so hard to find some ingredients here in Saigon but I was able to do some alternatives. This will surely delight you and will satisfy your craving. So why don't you bring out your apron and start whipping this amazing dessert!


Ingredients:

• Fresh Cranberry extract or Cranberry Juice
• Plain Jello
• Egg yolks
• Vanilla Ice Cream
• Caramel syrup
• Jello Caramel Pudding Mix
• Cinnamon
• Sugar

Procedure:

Prepare the cranberry extract. Boil water then add the cranberry. Add a little sugar. Mix the plain gelatin in cold water according to the instruction on the label. Add it to the boiling cranberry. Stir for few minutes until it thickens a bit. Bring out some Martini or wine glass or even water goblet, pour the cooked cranberry gelatin. Have it cool until it's hard enough for the caramel pudding topping.

Get the Jello Caramel Pudding mix. Mix according to the instruction at the back of the label. Boil a little water then add the Caramel pudding mix. Stir carefully then add the beaten egg yolks. Scoop some vanilla ice cream then add caramel syrup. Continue stirring until it thicken. Pinch some cinnamon powder. Taste if the sweetness is good enough-- if not, feel free to add sugar. Then it's ready. Top it on the cooled Cranberry gelatin that was placed on wine class or martini glass. This is sooo good, I must say!

Hope you enjoy it sinners! :-)

hugs,
joanie xxx

Wednesday, November 04, 2009

My POEM

(Click on the image to make it large so you can read the poem)

Howz it going knackers?!

I have a lot of pending posts that I need to put up here very soonish. Been very busy lately doing my TVC concepts from storylines to scripts. I think I am also being trained as a copywriter. Not bad. Good training since it's not really my craft but it's good to learn and to further improve my weakness. I am really bad in writing. I also have my mishaps in grammar more often than not. Well everyone does even the copywriters. Anyways I always wanted to write a poetry or prose or even essays. I wrote a lot of poetry during high school. But none of them is a keeper. So I am frustrated on that angle. So I told myself, I will just dream of writing an illustrated recipe book that will chronicle my autobiography. I want to design and write the secret recipe of a happy and successful life by being The Artist Chef.

But recently, I was inspired by Jamie Cullum so I was able to write this thingy! I don't even know if this one is a poem. But whatever this one is called, I am happy to share it first to my readers.

Enjoy reading :-)

hugs,
joanie xxx

Friday, October 23, 2009

500 DAYS of SUMMER


I am a fan of the movies HIGH FIDELITY and ETERNAL SUNSHINE OF THE SPOTLESS MIND that's why I was charmed by this movie. I am rarely smitten by Hollywood films but this one I will surely include in my roster of romantic movies that I usually appreciate.

The movie had a disclaimer from the beginning of the trailer or even in the posters that were released and it says: This is not a love story but a story about LOVE. The casting for Joseph Gordon-Levitt and Zooey Deschanel were perfect for the movie! They are both indie darlings in Hollywood and it's been a decade since we last saw Joseph starred in a romantic lead along with Heath Ledger in 10 THINGS I HATE ABOUT YOU. It is so fresh to see these two young kids giving justice to their roles. It's a sweet, funny film that infuses typical romance and balances it with reality. It's good how Joseph played TOM, a great greeting card writer who fell in love with SUMMER, a vintage looking girl but very modern when it comes to her perspective about LOVE and who loves RINGO STAR among the Four Fab. TOM will randomly chronicle his story about his love for Summer in 500 days. The film’s mixture of cynicism and romance makes it perfect viewing for happy couples, the recently dumped, and the hopeful singles in the audience. Rotten Tomatoes gave this film an 87% rating in their tomatometer, which I think has the most credible online pool of critics! And I agree with their critics most of the time so when they say it's rotten I will not argue anymore.


"This movie made me appreciate a failed romance. I have never seen a romantic movie lately that arrests me this much. I think this is a must see romantic movie." -joanie, the artist chef

Reminds me of Hyde Park in Sydney where I sat once upon an Australian summer

In real life story, I haven't experience 500 DAYS of SUMMER yet but I am glad to share that I have my story about 500 HOURS of AUTUMN. That is absolutely a 500 hours of happiness. I met someone in Autumn this year and every time we were together I am in the state of a free-flowing individual. I never tried that in my entire existence here on earth. He made me nervous the way I am not familiar with, he gave me something that makes me scared alright and he made me do things I have never done before. We may not have the same beliefs in life especially when it comes to marriage and about GOD but I am glad that he admires my faith and respects it at the same time. He maybe obscure and different in so many ways but I respect him as well. It was an amazing feeling that I won't fall for a sleep because of a good coffee but also because I had a great time walking in the rain with this person. Whenever we will have those candid walks in the chaotic city where lights are turned off when the midnight strikes and cabbies are very hard to find, I am filled with unfathomable joy. Winter is coming I don't really know if Autumn already passed me by---if I will ask myself If I want another 500 HOURS of WINTER, I'll say NO. It's because I probably want the 4 seasons in 500 million HOURS with this person. I really want to keep him as a good friend or whatever life brings that up to now I don't know yet. I just really don't know. I am still dumbfounded about this predicament. On the other side of the planet I must admit, romance can fail. And according to VICKY CHRISTINA BARCELONA where in Maria Elena told her husband Antonio that "Only unfulfilled LOVE can be ROMANTIC." Maybe there's more Autumn to come, just have to figure out which one I'll be at my happiest. It just excites me now to meet Autumn the next time He arrives.

My warmest and tightest hug to each and everyone! :-)

hugs,
joanie xxx

Tuesday, October 20, 2009

FIFTEEN New York Marathon


Good day Mates!

To all my readers from Australia, Europe, The America & Asia, I would like to ask your little help to support the FIFTEEN New York Marathon fundraising. My good friend Danny Mc Cubbin, his officemates from Jamie Oliver's office and some FIFTEEN people will join the marathon. So far they are only getting 13% of the 100% target. Danny emailed me to be part of those people who are in one boat in supporting them. I visited the website Danny gave me and donated 20 pounds to help them reach their target. Since I made running part of my life, I feel how the runners feel in joining a marathon like this. As I prepare and train myself to join some fun run or a marathon perhaps, I am asking you guys to give a little help and I guarantee you'll have something big in return. That's the law of KARMA. What you give or what you do, you shall receive. :-)


PLEASE DONATE!


http://www.justgiving.com/fifteennymarathon/?pid=1980331&dtpn=4#DonationTable

Many Thanks!

hugs,
joanie xxx

Monday, October 19, 2009

I DO or I DIE


Howdy everyone?

Just another email came my way yesterday from RJ Ledesma inviting me and the rest of media friends to attend his book launch on October 22, 2009 @ National Bookstore, Glorietta 5. How I really wish to grace this book launch to have a signed copy of the said book. I will definitely buy this one when I have my Christmas vacation. RJ published several books prior to this one and most of them were inspired of what was told to him by his Yaya (Nanny.)

This new book of RJ caught my attention and led my curiosity about his imaginary guide to getting married. My perspective about getting married changed drastically. I do not believe in marriage anymore 'til I experience one or 'til someone will convince me that it's necessary. In the meantime I am not a believer of marriage, I'd rather keep my fidelity and lasting commitment. Sometimes I ponder that marriage is a nightmare or perhaps you are getting a rope and tying it in your neck. It could also mean that you are jumping on the 30th floor of a building. Haha! Well those are my silly thoughts about marriage. I often discourage young ladies to get married. I will enumerate to them several reasons why and the major one is, MEN can really be asses so why waste?

Don't get me wrong about this post. Men are also good people. We are created from their ribs. There are few good men in my life now that inspire me and keep me going and still make me believe that one day I would still change my views on marriage. Everything in my life is only for now.

So I still believe that "I DO than I DIE" :-)

hugs,
joanie xxx

Sunday, October 11, 2009

Cooking at Mui Ne


Xin Chao everyone!

I am here to give you a short update about my Vietnam adventures lately. Living in Saigon for quite a few months is fun but more often than not, I always crave for an escape from the hustle and bustle of the city. To be honest the first escape I had was Mui Ne. Since then I can say my heart was smitten by this place. It's the best thing that you can get if you have a 6 hour trip away from Saigon. To cut the story short, I had a great experience during my Mui Ne trip and that was when I met a good executive chef named Tom. Sir Tom works in a hotel resort (where I stayed) for a couple years but also worked for other hotels in other countries. He shared me his kitchen, his staff and his cooking methods. He felt grateful to have known the internet's one and only Artist Chef. He likes Filipino people that's why he's very cheerful and accommodating after he found out that I am a Filipina. Though prior to that he was telling me that I look like a Chinese or Singaporean. He said, he will never mistaken me for a Filipino. Well, you're not alone chef, most Vietnamese people would tell me the same thing.







I was happy that day to have a short tour in the kitchen and a short cooking stint. Another thing that made me happy was the moment he brought out the toque and allowed me to wear it. Whoah! I feel I am really in the heat of the kitchen! I really felt like a cook for a day. Chef Tom said he often goes to the city of Saigon and he told me that if I have or if he has time too, we can exchange cooking lessons. He is fond of learning the Filipino cuisine and same with me, I am enthusiastic to learn the Vietnamese cuisine as well.

Thanks for that moment Chef, 'til my next adventure.
Maybe Na Trang soon...

hugs,
joanie xxx

Friday, October 02, 2009

My Oktoberfest


How time flies, really. It's October once again and it's my favorite time of the year to drool with some beers. It's really my pleasure to experience this month called "Oktoberfest" worldwide. It originated in Germany but it's now celebrated around the globe. Let me share you my past, present and future significant Oktoberfest celebration.

It was sometime in October 24, 2007, I was in Claremont Hotel Toorak Road in South Yarra, Melbourne. It was past midnight and I was very tired but can't sleep after my whole day trip at The Great Ocean Road thru the long strip of Geelong to Portland. I can't sleep because I found out that there's a spirit loitering around the hall way. My mate had goose bumps after hearing the spirit whispered. Instead of being afraid, I braved the night and went down and walked on Toorak Road. I stumbled on a store and bought a bottle of Tooheys. I was chilling when I went back to Claremont. I stopped in a closed Cafe with chairs and tables outside and with the view of the tram railway. I tried to drink my Toohey's quickly when a local Melbourne dude stopped. He told me that Tooheys is not a good beer. He sat for a moment and asked if I am a Korean or Chinese. He never figured out that I am a Filipino. I forgot to reveal. He kept me company 'til I finished my bottle of Tooheys. I was a bit scared, frankly. But I later sensed that this guy is harmless. he even accompanied me going back to the hotel. He wanted to make sure I'd be safe going back to the hotel. I wasn't able to ask his name, He didn't ask mine too. But if God permits me to see this guy again, I'll definitely remember his face. I often ponder of him lately. The what if's of life. I never told anyone about this story, and it's my first time here in my blog. All I remember the guy is from St. Kilda, a good harmonica player. That's the main reason why I love the place so much. Only fate can bring two people again, I guess. That's the best Oktoberfest in my life. One I can never forget and will always ponder on.

Back here in Saigon, October has just began. I look forward on how to celebrate my Oktober fest here in my hub at Sky Garden. I am really really craving for my black beer with honey syrup. I hope to bring home some Guinness one of these days. I hope I can pursue this with the idea I am still stitching at this very moment. I hope all my dudes can join me with this beer dinner party.

Few months from now I'll be in London. (Hopefully) I look forward drinking this Double Chocolate Stout. It will not be October by the time I go there but I will guarantee to celebrate Oktoberfest on my birthday. Looking forward to this UK-Euro '10 trip. I am still crossing my fingers with this plan.

In the mean time, I will finish my 333 beer.
(My favorite here in Saigon)

Cheers! :)

hugs,
joanie xxx

Wednesday, September 16, 2009

David Droga


David Droga, the closest thing the advertising world has to a rock star!
--Cynthia Dayco (Comment from Facebook)

I was happy to receive an email this morning from Mindy Liu of Droga 5, New York. She corrected me on the last paragraph of this post regarding David Droga. I stand corrected. So I am reposting this revised blog entry for a more accurate information about the man. I am flabbergasted and flattered that she stumbled upon my blog :)

I think everyone loves this guy not just Saatchi & Saatchi creatives but the advertising people from around the world. David Bjorn Droga--A 40 year old Australian who is the product of a Danish mother and a Jewish businessman father. He began his advertising career from the bottom rung of the ladder -- the mailroom boy at Grey Advertising, Sydney who wanted to write, saw the work on creatives' desks and thought he could do better. He signed up to the Australian Writer & Art Directors School, came top in ranking in the entire Australia then he was immediately offered a job at FCB. Three years later, at 21, he became the youngest Creative Director (based on what I know.)

At age 26, he was offered the job of Regional Executive Creative Director of Saatchi Asia, based in Singapore. Not the typical creative person, Droga put the region on the map by winning more awards than other offices in the network, including London. So, after invading Asia, Droga once again given a fresh challenge. He became the Executive Creative Director of Saatchi & Saatchi in London, where the agency was shaking after they lost their major accounts and staff. It was a difficult start for him, the British ad community asking 'Dave who?' and wondering what on earth this young Australian had to offer. He proved so much than what was asked of him.

With his continuous success, Droga is now based in New York as the founder and Creative Chairman of Droga 5. An indpendent and fastest growing ad agency in America. It opened in New York and Los Angeles year 2006, then another one in Sydney, Australia around 2008. In Australia, Creative Magazine has named him as "AUSTRALIAN CREATIVE PERSON OF THE DECADE."

Aside from having a wife and three children in Manhattan, building a new venture, David's favorite topics are ART, Environment and anything Australian.


During his show off in the Philippines with Filipino Creatives as his audience
Photos were grabbed from Telly Arce's Facebook



Yesterday, I was informed by some Saatchi friends in Manila that Droga was in town. All of them were giggling while narrating to me their stories on how genius this guy is. But the real story behind those giggles was, David took off his shirt and tried to fit one of Team Manila's shirt during his talk for the creatives in the Philippines. By the way, I think Team Manila was the sponsor of David Droga's Talk. So after hearing these details from Hans Malang and Acid Cid, I vehemently agree that David Droga is soooo HOT! Another reason for me why I should like Australian guys. They are simply beefed up with muscles, with oozing charm and undeniable brilliance. I feel sorry I missed David Droga's visit in Manila. How I wish he will also visit Ho Chi Minh City, but I also wish I will be part of Saatchi & Saatchi Vietnam by then again. But when you dream it should be bigger since it's free right? So I am dreaming to work for Droga 5 in Sydney as an Art Director. Who knows what life brings :)

Is still on high with DROGA!

hugs,
joanie xxx

Friday, September 11, 2009

Carrot Yema Balls

Yema balls is one of my favorite desserts to do. I had my craving a week ago of doing this traditional Filipino dessert. My secret for my Yema Balls is adding mashed potato to make it more beefy. One day I headed to the supermarket and bought the ingredients for my Yema balls. I got a bit disappointed not to find some potatoes. So to substitute, I bought carrots instead. I'm afraid it won't result as good as the potato version but surprisingly it did! This new concoction is very sinful but very healthy also on the other hand. My Chinese, Thai & Vietnamese friends tasted it. They find it too sweet but very yummy. I myself was also surprised that I can eat 4 balls in one eating. Quite a lot. So allow me to share you this simple recipe I concocted.

Ingredients:
• 1 can Condensed Milk
• 3 pcs. Large Carrot
• Vanilla Ice Cream
• 3 pcs. Egg yolks
• 100 grams Cashew Nuts
• Butter

Procedure:
Boil carrots for 20 minutes. Make sure you have it over cooked. Mashed it smoothly then set aside. Heat pan with butter then add condensed milk. Stir for 10 minutes in medium heat then add the beaten egg yolks. Continue stirring until it thickens. Add the mashed carrots then fold the mixture. Approximately it will thicken after adding the mashed carrots. Add two scoops of Vanilla Ice Cream then continue stirring until it thickens again. Add the chopped cashew nuts. When thick and ready like a mashed potato, scoop some using a spoon on your palm then roll it like a ball. Then ready. Serve hot for a unique satisfaction.

Hope you like my simple recipe :-)

hugs,
joanie xxx

Tuesday, September 08, 2009

TWINS - My Boxing Gears


These are my boxing gears that came from Thailand. The famous TWINS! I asked my friend Warren Santiago who's working in Bangkok to buy me gloves and hand wraps. He went all the way to Lumipini stadium to buy them. Surprisingly he gave me additional stuffs as his pasalubong, the kick boxing ankle support and the sando tank top. I'm sooo touched. Warren never fails to give me some pasalubong wherever he goes. I just can forget the first pasalubong he gave me during college, the small koala bear from Australia. Since then this friend of mine constantly gave me pasalubongs through the years. On the other hand my good friend Paolo Garcia brought it here in Saigon from Bangkok. He had his online in Bangkok for his TVC. He also had the chance to see Warren after how many years already. These two guys were classmates during college. To think they were never my classmates, they have been my good friends through the years.

Sando Tank Top (For the Lady Boxer in Me)

Ankle supporters & Hand wraps

Family shot photo which I took in my apartment

I already started my boxing class mixed with some cardio. I was able to meet the famous David Minetti, a French fighter. He's the owner of K1 Fitness Factory where I box. He's very accommodating and very nice to me. I also met his brother FX Minetti. He's my instructor in my boxing class. After having my boxing class, I can't imagine on how to be a Manny Pacquiao! Honestly, my class was very tiring and made me a bit dizzy but I was able to survive. I have never been this happy and fulfilled with what I do. So I am keeping this up.

Now I am ready to punch and kick some ass! :-)

hugs,
joanie xxx

Friday, September 04, 2009

Mark Peckson


I have to blog this one guy I am really proud of, and surprisingly this colleague of mine is currently making big waves and earning some popularity because of his unable to speak the Filipino language. So apparently Saatchi & Saatchi Manila made Mark as part of the Yabang Pinoy's Linggo ng Wika Campaign. The campaign is called "The Mark Peckson Project." I am encouraging you to visit his site and see how he chronicled his battles on learning how to speak proper Tagalog on his day to day conversation with other people. He will surely give you a laughter with his crooked tagalog and funny ways of pronouncing the words he uttered.


Yabang Pinoy did a website for Mark to narrate his struggles and adventures on learning how to converse in Tagalog. Yabang pinoy sells different items like shirts, bags, wrist bands and more--made of 100% Filipino in concept.


These are the series of posters that were also printed on shirts and being sold in all Yabang Pinoy outlets. I think I'll buy some for myself and some for the foreign dudes I've met here in Saigon. Saatchi & Saatchi Manila did the campaign with the following creatives: Executive Creative Director Tony Sarmiento and writers Angelo Suarez & Bia Fernandez. This campaign won the Platinum award in the recent Araw Values Award for Advertising last December 2008.


Mark Peckson is a former Accounts person from JWT turned Copywriter in Saatchi Saatchi. We used to be seatmates when I was still working with Saatchi. He's always loaded with ideas and some are mind boggling and very creative that I often ponder if those ideas can be transcended especially if your account is SM. I doubt dude. I had fun brainstorming with this fella especially when we went to 121 and had some beers. I often give this dude some food when I bring some to the office because this guy loves to eat. Despite that he remained fit and healthy. He always have his jar of water and some Lemon juice. Aside from that he surfs a lot too, so we always see him with sun kissed skin. And what I missed about my seatmate Mark, is his long board under his cabinet that I often ride and skate around Saatchi house. From that long board I learned some little ways on how to skate.

Sigh. How time flies. Saatchi days are just memories now. I am proud seeing Mark on this project. Some people in the office doubted if he would make it as a copywriter since he cannot write a Filipino copy. But I believe it's not too late to learn. And in advertising language is not a big barrier. What's important is, you can think of big ideas and successful campaigns. Good thing Mark made it! He's now a regular employee of Saatchi & Saatchi as a COPYWRITER!

I'm sooo proud of you PECKERS! See yah soon :-)

hugs,
joanie xxx

Thursday, August 27, 2009

Worth Dining @ The Artist Chef


Few years ago I was captivated by some posters about shoes that were posted in New York City. The headline goes, "There is a little Imelda in everyone of us." I definitely like the creativity on how they played on Imelda's Unique Selling Proposition as a person. And I believe every woman can relate to that. On the contrary another version circulates on the internet lately. After Gloria Arroyo's famous US $20,000 at Le Cirque in Manhattan, it turned out she just can't stop ravaging food for another US$15,000. We can post this visual as a poster around New York City. I think each and every one of us has there own share of story about pigging out. But I guess no body can surpass the amount GMA splurged on the food that she ate. It was overwhelming and I think abusive. It's okay if you use your hard earned money and not your country's money. There are cases of famines in most undeveloped parts of the Philippines and I don't know how she was able to feed her stomach with that luxurious meals. That amount of money could have fed millions of hungry Filipinos. Bottom-line, both women gave their own version of using the Philippine money to fill their own personal cravings. Sigh.

Well I'd like to invite the Philippine President to dine in at The Artist Chef when she visits Vietnam, it will only cost her $100 for a complete set meal. Looking forward to it :)


hugs,
joanie xxx

Tuesday, August 25, 2009

QTV 11 Food Fair

This is my long over due post. It took me how many months to remember that I had this fun and exciting experience at The Beat's TARA LETS Food Fair last October 18, 2008. The event took place at Eastwood City, Libis. I cooked several foods and brought to the venue. I didn't earn much but I gained so much fun with this happy experience.

Chicken Curry Fried Rice PHP 100.00
Chorizo Jalapeño Fried Rice PHP 100.00
Veggie with Mango Penne Pasta PHP 150.00
Mango Jelly Brulee PHP 100.00
Eggplant Caviar PHP 100.00
Lemon-Cinnamon Pastillas PHP 120.00




The hosts of the TV program THE BEAT
Tonipet Gaba & Ivan Merina

The interview and the I.D.


It was really dead tiring selling my food but on the contrary I was happy despite being tired. This experience is something new on my part and another additional adventure to my library of The Artist Chef memories.

These two Chinese dudes just checked out on me and asked several questions and I was reminded that these two guys didn't purchase any. Hehe! :D

With the very nice and accommodating Macoy. Thanks for always remembering me and making me part of QTV 11 event and TV shows :-)

Aside from my family who came to grace my food fair, good friends Marni & Pam visited and purchased some of my foodies. And I was very glad that they came. I gave them some foodies for FREE!


Thank you so much QTV 11 and to the TV program THE BEAT for not forgetting me. Thank you also to good friend Tonipet Gaba and Macoy. This experiece was very memorable, it added another joy and learning on my part.

Am I going to have my next FOOD FAIR here in Saigon? :)

hugs,
joanie xxx

Sunday, August 16, 2009

Advertising Life - Saigon Style!


Vietnam is truly a challenging experience for me. The day I left my advertising career in Manila, I do believe that there are a lot of hurdles ahead. It scared me at first because I have no idea how it feels to work in Vietnam. I do heard a lot of funny and challenging stories from my friends who have been working in Saigon for quite a few years. I can’t relate to their stories back then but being here for more than three months made me fully understood what they meant when they narrated their stories few months ago. My everyday life here is a roller coaster ride, anything goes.

Life is anything goes here in Vietnam but not when I’m in my office. I was mentioning about hurdles, and the first major barrier I encountered was their language. I don’t know how to deal at it first and it gave me several headaches almost everyday. I have people under me who cannot speak English and cannot understand English. How about that? And unfortunately I lost one Art Director whom I didn't approve the probation because of his negative attitude and can't speak English. Then I also had a designer who disappeared out of the blue maybe because I asked her to do key visuals. I think she didn't understand it. Anyway, I don't get it too either. Account Managers usually help me in translating the message but most of the time it’s not accurate.

There are a lot of funny anecdotes about my day-to-day work. Every time I encounter one, I’d tell myself “I want to blog this!” So let me cite one example. Whenever we had a meeting or presentation the language medium is always Vietnamese because few people can speak and understand the English language. Maybe you guys are wondering what I felt then, I felt like a friggin’ flower Vase! I was just smiling and nodding with whatever topic they are having in that discussion.


So presentations, long meetings and discussions often give me headaches. But as days go by, I manage to get used to it. Just like now, I am currently having my FGD and the consumer are all Vietnamese. Sitting next to me is the Account Manager translating the consumers reaction. Actually the system of work I have now turns to be an exciting adventure.

In terms of the people under me, often times they are stubborn. Most locals have this “cannot” attitude. A couple of instances I asked them a very easy task and they often give me the word “cannot.” So as I learn there language I’d always say “can!” The people and the system of work here are very different from what I am used to in my advertising life in Manila. In Manila everything is possible. But here, I have to undergo major adjustments. I am starting to get used to some of the things that I think is part of their norms but there are some things that I still have to make an adjustments.


So I am taking things one day at a time. It may take a while to fully adapt to Vietnam’s culture but I am sure I can get there in due time. What I often do to break away from all these hurdles and stressful predicaments, I’ll have my lunch out and perhaps ride a motorbike and meet a friend to share the bits and pieces of my stories. I really need that. Otherwise, it will pile up inside my mind and heart and will explode one day. Then I might give up if that thing happens. So I’m glad to enjoy the ride of my lunch out whenever I can have one.


with my Designer Vinh Tran Quang


with my 3D Artist Tin Cong Nguyen


All photos were taken by Vinh Tran Quang

Winners do not do different things, but do things differently. Do you guys agree with that? Well I do. For us to be able to win with flying colors in this battle called life, we have to face adversity with a thankful heart. In that way you can do something differently. And that’s what I did and will continue doing it and will make sure that defeat will not get in the way. A positive attitude will surely take you to places.

So lemme enjoy this ride and jump on every hurdle. Will keep you posted!


hugs,
joanie xxx

Wednesday, August 12, 2009

Jamie Saves Our Bacon - Australia!


Jamie Saves Our Bacon aired in Australia last August 5 at TV Ten. The show was all about celebrating British pork and investigating why British pig farmers are struggling to survive. Jamie takes us through the whole process, from piglet to plate, so that you can see why British pork worth saving. Although the show focuses on what is happening in the UK, the animal welfare issues addressed are relevant for a global audience. So to my Aussie friends and followers thanks for watching. Keep watching Jamie on TV 10!


Thanks to Danny Mc Cubbin, Jamie's website editor for the never ending information that he provides for Jamie's readers and followers. Job well done Danny! Can't wait to see the man who's taking care of Jamie's online stuff. See you soon Danny :-)

hugs,
joanie xxx

Tuesday, August 11, 2009

Ouvrir son coeur à nouveau


Things happen for a reason. I wasn't able to embrace that thought before, but I know the future will prove it's true. Now I believe on things I never thought I'd have again. Now I see the sun shining. I realized that I can smile, laugh, dance, drink, walk in the rain, talk forever, ride motorbikes, climb a hill, wear some heels, run with my bare foot and run with my new running shorts without that heavy baggage anymore. And now I am keeping a very open mind and heart on what life brings when the future comes. It just excites me to finally accept the fact that there are millions of instant things that can happen in my life. Life is too short to complicate. If it's yours, it's going to be yours. You just have to claim it. In the end you can be victorious without having victims.

"ANCORA IMPARO" means I am still learning.
- Michael Angelo

hugs,
joanie xxx

Monday, August 10, 2009

About my Patriotism

It was Aug 21, 1983 when Ninoy Aquino died and I was in my kindy at that time when the cortege passed by near where I live. I witnessed the vigorous pandemonium of crowd marching along España. I wasn't fully aware who was Ninoy then. All I knew was he had a very significant role in politics. I later found out that Ferdinand Marcos was accused of his assassination. I grew up admiring Ferdinand Marcos because of his undeniable brilliance. A great man inspite of his very dirty political history. A few years after Ninoy's death, Marcos was ousted as President of the Philippines. People power by millions of Filipinos in February 25, 1986 changed the landscape of Philippine government. From a dictator leader to a democratic one. It was Cory Aquino who continued the legacy of her husband Ninoy.

The very first woman president of our republic. A very God-fearing individual, a nurturing person and the symbol of democracy. She had her six year term from 1986-1992 as our president who served her country without any corruption and survived six coup d'état. In Aug 1, 2009 she died after struggling from her Cancer of the colon. Being away from my country I only rely news from the internet and the news I can get from my sister who is working in the Archdiocese of Manila. I always watch youtube and the updates from online newspapers. All of a sudden I saw how history repeats itself. I saw how the entire archipelago mourns and how Philippine flag turned into yellow. The love of millions of Filipinos to our Democracy Icon were over flowing.

I never cared about Philippine politics and to prove that I remember one instance when I had a lunch with Rex Lopez & Bob Guerrero at Cafe Breton sometime last year. They were trying to challenge me with some dares. They were asking me to choose based on the two extreme options that they provided. They asked me which one you will choose: A. Have a one year cooking lesson with Jamie Oliver or B. Save Filipinos from having a chaotic country. Undoubtedly I chose A. Have a cooking lesson with Jamie for a year in exchange of having a systematic country. I never gave a damn care with my country. I feel that it's hopeless because we are already in the brink of orderliness extinction. A lot of things are unfixable. Today I ponder that I was wrong.

Seeing the videos of Cory's burial in Manila Memorial Park while the song "Bayan ko" was sung, I suddenly wept. First time in my life I got emotional about my country. I really felt that we lost a great model of purity in the Philippine government. It's a rare chance that we can see huge Filipino crowd convene without being paid like all the rallies we had in the past years. All of them sacrificed there time and made big efforts to demonstrate their mourn about losing one great icon in Philippine history. We all love Cory because she's the reason why we are enjoying our democracy now.

Now as I write this blog I want to share to my readers that I was reflecting on some thoughts the past few days when I read Bob Guerrero's Facebook status about Patriotism. And I am quoting his status:

"I hope that we all show our patriotism and nationalism not only when it's cool, easy and when everyone is doing it but also when it's hard, unglamorous, unfashionable, and unrecognized."



While still updating myself about Cory's burial, I stumbled on a photo of a very interesting yet funny coincidence. Is this an honest or intentional mistake by the writer who wrote the caption in Manila Bulletin newspaper? And by the way, Arroyo is the current President of the Philippines who is currently accused of plunder cases and the Filipino people want her oust.

As I live my life, I often feel that I don't want to be a Filipino. But instances like this and seeing my country unites for a common goal still makes me proud to be a Filipino. And being here in Vietnam and working hard makes me feel proud that I am a FILIPINO in so many ways.

Artist Chef is proud to be PINOY!

hugs,
joanie xxx

Friday, August 07, 2009

Happy Birthday Deviantart!


Another year had passed by and yet I still haven't been to the art eyeball. US trip was postponed. It's going to be on 2010 instead. For now, I am again writing a short blog greeting my favorite online art locker room. And by the way it's August 7. Starting today, this is going to be a significant one :-)

hugs,
joanie xxx

Thursday, July 30, 2009

Paolo Mendoza


There are three more couples that I need to post very soon. It took me a while to fix a lot of things about my life and career but after I post all the customers I had last year, I will post my first Artist Chef stint here in Saigon. Will definitely keep you posted.















Thanks Paolo for giving me my favorite cake---The Mango Torte from Dulcelin. But I love the Tony Cuerva better if I have a choice :p But seriously, most of my customers are very sweet. They do love me that's why I love them also in return. Actually this is not the first time for me to receive a present from my customers and I just want everyone to know that I am happy and thankful for that. I am also grateful with all the customers I had through the years. I know I'll be having more of them soon here in Ho Chi Minh City :-)


hugs,
joanie xxx

Tuesday, July 14, 2009

Bastille Day

Le Quatorze Juillet - Fete de la Federation

Today is a bad day for me. That's what my Vitenamese officemate told me when we chatted on Facebook a few minutes ago. Why a bad day? Because today my condo had a temporary water disconnection and doesn't have a water supply for few hours. So how can I go to the office without taking a shower or brushing my teeth. Then few minutes later, I was reminded that I still have the keys of my old apartment. I hurriedly went there to take a quick shower. Then when I arrived in the office I found out that I don't have my celfone in my bag. I just assumed I left it in my condo. I was wrong, I actually left it in the cab this morning. I asked my Vietnamese officemate to call my celfone, then she said that somebody answered the fone. It was the driver who kept it and will give it back asap. Well thank God the driver is kind. Things get fucked up but I noticed that the situation find its way to fix things at the same time. Without forcing the situation, good things work on its own. Although history wise, this day screwed up my life but I am very thankful that after a year here I am rising up and learning to stand with heads up. Like my favorite saint, St. Joan of Arc who is also one of the heroes of France---I faced adversity with courage and a thankful heart. Today things fucked up in someways but I am with the French people in celebrating their Independence day!

I am writing this post because I am a not just a great fan of France, but I am a lover of French films, desserts, foods, wines, cheeses, macaroons, friands and mustards. This post is just my way to be with them in commemorating their freedom. I feel them. After realizing that I am actually working in a country that was greatly influenced by French culture. That fact delights me each day and makes me appreciate the Vietnamese root more. As I appreciate their culture, I one day found out that their language is a mix of Chinese and French tone. Sounds complicated but everyday I try to speak some of the words I learned so that I can communicate with the locals. Experiencing my day-to-day life here in Saigon with the strong presence of French architecture and French baguette (which they call here as Banh Mi) reminds me about the good things that French people left for this country.

Artist Chef's Fried Tofu and Stewed Papaya Relish with French Sausage Tidbits

Artist Chef's Curried Sweet Vietnamese Mango with Coconut Ice Cream

Photos above are some of the few dishes I concocted lately for The Artist Chef intimate dinner. It started last Saturday here in Saigon. I hope the situations in my life will cooperate as I pursue my dreams and as I create a new threshold to diversify my passion. I hope people will support me as I make my first step in globalizing The Artist Chef concept. I am looking forward the day that our world will embrace the idea of the internet's one and only Artist Chef.

Happy Bastille Day!!!

hugs,
joanie xxx

Wednesday, July 08, 2009

Coraline


I am currently into Neil Gaiman's writing. Simply by following his twitty, it finally convinced me that he's really one of the authors I would probably like. I should have read his books the day I knew about him. But it took me years to appreciate him. It's never too late though. So let me start with this book which turned into a movie.

Coraline is about a young girl who walks through a secret door in her new home and discovers an alternate version of her life. On the surface, this parallel reality is eerily similar to her real life - only much better. But when her adventure turns dangerous, and her counterfeit parents try to keep her forever, Coraline must count on her resourcefulness, determination, and bravery to get back home - and save her family.

An engaging story for me watch, the way I got infatuated on most of Tim Burton's films. Now, I am obsessed of having the book & DVD of Coraline and the only cure is attainment. I am looking forward to a popcorn and cola day for this exciting story.

My excitement begins tonight...

hugs,
joanie xxx

Monday, July 06, 2009

Happy Feast Day!


It's been two months already since I arrived here in Saigon. My two months were not just about work but also about my cooking saga. I cook almost everyday and will usually go in the supermarket every weekend. It's pretty much rewarding to feed people and meet their satisfaction. I think I cooked dinner feast around four times. And one of those is cooking for some Aussie mates!

The Grilled Peppered-Paprika-Pork with Legumes

The Sagada Fried Rice that never fails to amaze hundreds of stomach

The dinner table awaits the guests. Mango & Shrimp Medley, Fusilli Pomodoro & Strawberry with Dark Chocolate awaits the grilled herb Moroccan Chicken!

Marcus, Angel & Adrian

Our Aussie guests, Marcus & Adrian. They are Angel's colleagues from her office. I'm a bit sad that my housemate will soon fly back to Manila to wait for her visa for another job. On the other hand I am glad because she introduced me to Marcus so I can have my future customer for the Artist Chef Saigon style. I am also happy to have known someone like Adrian, who helped us moved our stuffs out of the house without any reproach. And for his unexpected company in watching a teenybopper movie with me and Angel. Hope we can run soon around Phu My Hung. I am aiming for 5-10 kilometer run every weekend. But first of all I have to buy a new North Face running shoes.

Joanie, Marcus & Adrian

There are more dinner feasts to come for me to blog. I promise to blog more as often as I can. There's so much stories to share and needs to be written soon. I hope to find enough time for all those things. Like what I always tell to my Facebook fellas, Manila is just a keyboard away.

Warm hugs to all the Manileños who are experiencing a lot of bed weather :-)

hugs,
joanie xxx

Wednesday, June 24, 2009

The Chronicles of North Face


"NEVER STOP EXPLORING" -The North Face



Cannes Lions Festival is currently ongoing. The most anticipated big winners remain unrevealed. I may not be able to bring some Lions for this year, but I am simply happy to be on the list of entries. It was in deed a long and winding road for me to be able to make it for this festival.


Allow me now to share with you how this long saga started. It was when an Australian Creative Director from Saatchi Singapore arrived in Saatchi Manila to help the creatives come up with disruptive ideas for Cannes Lions. For me, to do ads for the purpose of having an award is not my cup of tea. So as the days go by, I see people from the creative department doing their homework and brainstorming. I feel quite strange. Since I was just new then at Saatchi, I really didn't know yet how to go about it. My heart refused to come up with creative juices. But until one day the deadline came and we are required to post our ideas on the wall. I got pressured. Everyone is doodling and polishing their ideas already while my paper is still empty. Deadline is at 5 pm. At around 11:30 am on the same day, I grabbed my pencil on my desk and try to think if there will be some germ of an idea that will come out in this uncooperative brain of mine. Then all of a sudden, one idea popped out. My heart was beating fast when I thought of this idea of CLIMBING WEAR CAMPAIGN. I knew then that I thought of something good. I doodled what I thought of and they are better and solid as a campaign than what we submitted to Cannes. Quickly after I doodled the idea, my celfone rang and it was my father breaking the news that my grandfather just passed away. I felt terribly sad. Made me think that my Lolo helped me come up with the idea that fast. hehe. Anyway, 5 pm arrived. Everyone posted their doodles on the wall and one by one we all explained our work. When it's my turn to give the rational behind the idea of my work, I simply said---no more words to explain the boldness of the visual. The series of ads that I did doesn't have a headline. But to have an option I told the Creative Director that my seatmate copywriter (Mark Peckson) suggested a headline. The CD said, no more headlines for this one. It can stand on its own. That comment made me happier. I love visual ads than copy ads. The next day the materials were chosen. Saatchi chose 10 works to be entered in Cannes Lions' contest. Climbing Wear Campaign made it as one of the entries. That fact alone is enough for me to be happy.

The Berlin Wall filled with germs. Ideas that will go to Cannes Lions

The photo shoot for North Face jackets with Jay Tablante as the photographer

Day by day each and everyone of us walked going to the long and winding road to Cannes. It was a journey and the Saatchi creatives can attest to that. The long list of creative credits are the people who helped me made this entry possible. Only one thing surprised me, that there's a copywriter on the credit. Well actually, I shouldn't be surprised seeing a copywriter credit on a visual ad campaign because I did question that fact a hundred times. Whenever I see that credit on award winning visual campaign. So benefit-of-the-doubt, I presumed that the copywriter might be the one who thought of the idea. But in this case, NO. But maybe this is my chance to thank PATRICK MICIANO, my teammate copywriter who took charge of the copywriting for the concept board that was submitted. He was not there in the credits.

The print ad's proof. I was waiting for the local newspaper publisher to pick up the material for print. Unfortunately the head office of The North Face China didn't allow us to release a print material for this campaign.




The posters were posted on ROX store in Bonifacio High Street where in The North Face products are being sold.


The climbing wear that we borrowed for the photo shoot. SWEATER. JACKET & COAT.

That was Bogey Bernardo, ruined our beautiful photo. Haha!

And Saatchi people will raise the flag because they will never stop exploring

In this photo: Chin Pangan (Art Director) Maan Agsalud (Copywriter) Ian San Gabriel (Art Director) Hans Malang (Art Director) Joan Manalang (Art Director) Bogey Bernardo (Copywriter) Glenn Lalogan (Art Director) Not in thios photo: PATRICK MICIANO (Copywriter and the Photographer of these photos)

In deed, this experience enriched me as a creative individual and made my enthusiasm for advertising grows deeper. Now in my life, I know there will be more mountains to climb and each one will be tough to reach but with huge amount of determination and a positive mind, things will be easy. Who knows next year I might be doing some North Face materials again . This time for Saatchi & Saatchi Vietnam. :-)

'Til my next Cannes Lions Saga!

hugs,
joanie xxx

Friday, June 12, 2009

Happy Father's Day!

( I lost this geeky eyeglasses during my trip at Melbourne, Victoria, AUS)

Compound myopic astigmatism. A vision defect called near sighted in layman’s term. Sadly I was diagnosed with this defect 6 years ago. Slowly my eyesight is deteriorating. I can’t see or read signs from a far. They appear blurry to me. Since that day I have to wear eyeglasses so that I can see objects from a distance clearly. But seeing objects close to me are fine. They are vivid and clear. Wearing my eyeglasses regularly makes my eyes feel so heavy. So I’d rather wear it when needed. Sometimes people see me on the streets without my eyeglasses they perceive me as a very snobbish person. Actually I am not.

Two weeks ago my Dad finally braved himself and went on an eye surgery because he has cataract on both eyes. Thank God it was a success. I always pray that his vision will be ok so that he can still see all my dreams come true. I always have been proud of my Daddy. The man with beard and mustache is the greatest influencer of my life because I inherited his talent and his philosophies in life. So now, unconsciously I tend to be prone to men with beard and mustache. I denied that for quite some time, but now based on my observation about realities of human subconscious mind, I think I agree. The subconscious mind takes up 88% of our brain's capacity, and could be compared to a massive computer system that stores all of the information regarding our location, situation, feelings etc. It controls our Autonomic Nervous System such as our heartbeat, breathing, organs and glands - in other words all of the things we do not have to think about. The subconscious mind has no reasoning power, and cannot reject anything that it is told. Now it makes sense right?

(With my Daddy and my niece Chelsea)

For other people my Dad is a good billiard and dart player (the Efren Bata Reyes among his peers), a chain smoker, a beer drinker, a good artist, a videoke singer wannabe and now a Grand Pa. I always respected him and will always be thankful how he raised me. He sent me to a good school and he’s always there to help me since I was this little girl. Up to these days He still helps me in many ways. I know I can never pay all the things He has done for me. What I can only do is to return the favor, now that I have all the blessings in life---it’s pay back time. Now that Dad is old and He can no longer treat me to good restaurants and buy cool stuff the way he did before, it’s my turn for me to do those things for him. Actually I’ve been doing that since I started earning and I intend to continue that as long as we both live.

No matter what, I will not exchange my Daddy to anybody. He’s unique in so many ways. And one great reason why I admire my Dad so much, the way he stood up beside my Mom in spite and despite. I think that’s Love. Now I am having my silly grin writing that sentence. To wrap things up, I will be proud to have my one and only Daddy in this little life that Joanie has.

Happy Father’s Day Daddy and to all the real father in the planet! :-)


hugs,
joanie xxx

Tuesday, June 09, 2009

Alpha of my Saigon Life


It's been a while and I know I owe everyone some stories about my Saigon life. After a month of being here, I think I already gauge some of my emotional concerns. First of all I want to tell you guys that I am truly happy where I am now. Although it's not easy as the days passed by, I am surviving and now I am glad to tell that I survived my one month. Everyday is an adventure filled day---I don't know what's going to happen, it did surprise me in a good way and some in a bad way. But I don't want to spoil everything, let me start telling the good things first.

When I landed at Tan Son Nhat International Airport around 8:30 am Saigon time, I didn't feel that I am a stranger. Everyday here is like a week of my life in Manila. Every week is like a month, so now I feel like I'm already here for four months. Things are happening so quick. No time to waste. To summarize my four weeks, lemme count the good points why I love Saigon.



On my first day of work, my colleagues invited me for a coffee nearby. One of the guys gave me a ride using his motorbike going to the coffee shop. I braved and enjoyed that risky moment. Quickly a week after, the guy I rode with toured around and introduced me to his architect friend who owns a gallery or somehow she calls it an artist den. My colleague also bought me a helmet so that next time if I'll ride a motorbike taxi, I have my own. Since that day I only rode a motorbike taxi twice. It's quite expensive so I'd rather have an aircon cab than have myself exposed on dusty wind and get perspired. Speaking of perspiration, I rarely get perspired because I live in Phu My Hung. It's an outskirt from District 1 where all the busy motorbikes and a typical city set up but not too cosmopolitan as Makati. I love Phu My Hung because it's like a huge Salcedo Village in Makati where clusters of townhouses, condos and flats are situated. Mostly Koreans, Filipinos, Chinese and other expat nationalities reside in this area. From my place I usually ride the coaster bus everyday from Phu My Hung to Dong Khoi and from there I will ride a cab going to the office. It will take me 45 minutes to 1 hour to get there due to traffic. Living quite far from the office is actually a theraphy on my part. Strange at first but it's very rewarding when the bus finally enters the Phu My Hung area. It's like an escape from the busy city of Saigon. The only catch here, I should wake up early and be on time for the bus. Because if I miss the bus the next one will arrive an hour after. Precision is the discipline game. That's what I am learning so far.

All photos were taken by Vinh Tran Quang

There are few malls in the city and none of them are as big as any of our SM supermalls. Movie houses? I think they have 3 good ones which are very similar to our Makati's finest. In fact I was able to watch "Angels & Demons" in one of those cinemas. By the way, I like that movie so much. When it comes to food, I terribly like their food. Tons of restaurants to dine, not just authentic Vietnamese food but of all sorts. Surprisingly, there are Jollibee food chains around the city. I haven't tried it though. I think the locals love Jollibee here but not as much as Lotteria. Maybe appreciate is the right word than love. Speaking of love, I love going to groceries and supermarkets here. I enjoy it and I cook as often as I used to. Here in Vietnam they also love to eat fruits---so now, I find myself eating fruits very often. When I was in Manila I rarely eat fruit. I think I gained a few pounds already not just because of eating a lot but sleeping a lot too. Haha! Proof to that: my waist expanded and my double chin is coming out already. Is it good or bad?

Over-all, I'm loving it here. This is what I tell to all the people I chat from Manila. Well this is it for now. Actually, I still have more stories to tell but lemme find good visuals for that.

'Til my next narration...

hugs,
joanie xxx